> For the complete documentation index, see [llms.txt](https://docs.thewalletcrew.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.thewalletcrew.io/connectors/wallet-pass-connectors.md). # Wallet pass connectors Explore The Wallet Crew connectors for CRM, loyalty, ticketing, e-commerce, POS, and marketing platforms that create, update, and distribute Apple Wallet and Google Wallet passes. Wallet pass connectors link existing business systems to Apple Wallet and Google Wallet passes managed by The Wallet Crew. They support CRM, loyalty, ticketing, e-commerce, point-of-sale, marketing automation, email, and hardware integrations. Connectors are integration accelerators, not plug-and-play solutions. Each integration reflects its data model, business rules, and operating processes. A connector can include sync logic, configuration tooling, file exchange support, and implementation guidance. The brand or partner system remains the source of truth for business data. The Wallet Crew does not replace or duplicate it. The platform transforms source data into wallet-compatible content and can send wallet analytics back to connected systems. ### What a wallet pass connector provides * Create and update Apple Wallet and Google Wallet pass content from source data. * Deliver wallet lifecycle events and analytics to connected business systems. * Support standard connectors or custom integrations for private APIs and workflows. ## Integrate software without a listed connector Integration with The Wallet Crew is still possible when no native connector exists. Use this sequence: 1. Start from the integration model and identify where the source data lives. 2. Decide whether a built-in connector is enough or a custom connector is needed. 3. Implement runtime scripting only for the parts that are truly specific to the stack. ### Main integration model The integration model stays the same for all projects: 1. The source system remains the source of truth for business data. 2. The Wallet Crew stores identifiers and wallet-facing operational data. 3. The Wallet Crew reads and transforms source data into Apple Wallet and Google Wallet payloads. 4. Wallet lifecycle events and analytics can be pushed back to the source systems. This model avoids data duplication while keeping wallet experiences up to date. ### Choose an integration path | Situation | Recommended path | | --------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------- | | The software already has a documented connector | Use the connector page in this section | | The software has no connector, but its APIs and events are available | Use [Custom connector](/connectors/custom-connector.md) | | The integration mostly needs runtime behavior (data fill hooks, install/uninstall hooks, script email delivery) | Start with [Custom connector](/connectors/custom-connector.md). | ### Responsibilities | Responsibility area | Customer / partner system | The Wallet Crew | | ------------------------------ | ------------------------------------------------ | ------------------------------------------------ | | Business data ownership | Owns CRM/POS/ticketing/e-commerce records | Does not replace source systems | | Identifier strategy | Defines stable identifiers shared across systems | Uses identifiers to resolve and update pass data | | Wallet payload generation | Provides source fields and business rules | Maps data to Apple/Google wallet formats | | Pass delivery and updates | Triggers source events and change inputs | Orchestrates wallet updates and pass lifecycle | | Optional integration scripting | Implements project-specific API/event logic | Provides runtime hooks and execution context | The cards below cover each connector family. ## Wallet pass connector categories
Cover image

CRM & fidelity

Connect CRM and loyalty systems to Apple Wallet and Google Wallet passes.https://3852727835-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlP7d71aYydav6e0pRkxc%2Fuploads%2FXA8Y1HzYWqO4nfp1tBle%2F01-crm-fidelity.svg?alt=mediaCRM & loyalty

Custom connector

Build a custom integration when a ready-to-use connector is not available.https://3852727835-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlP7d71aYydav6e0pRkxc%2Fuploads%2FUxvt64rKaH6C5MWToWaw%2F02-custom-connector.svg?alt=mediaCustom connector

E-commerce

Connect storefront journeys to wallet pass distribution and in-store usage.https://3852727835-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlP7d71aYydav6e0pRkxc%2Fuploads%2F1YD8rGJUeJcvnPWLSoZ6%2F03-ecommerce.svg?alt=mediaE-commerce

Email provider

Configure how The Wallet Crew sends transactional wallet emails.https://3852727835-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlP7d71aYydav6e0pRkxc%2Fuploads%2FMNRutzJkXxXi1qUCCLug%2F04-email-provider.svg?alt=mediaEmail provider

Hardware

Check hardware compatibility for barcode, QR, and NFC wallet validation.https://3852727835-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlP7d71aYydav6e0pRkxc%2Fuploads%2FZTz00Nesd1vUw4Oe69xU%2F05-hardware.svg?alt=mediaHardware

Marketing automation

Connect lifecycle campaigns and wallet pass updates in existing tools.https://3852727835-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlP7d71aYydav6e0pRkxc%2Fuploads%2FEby0FdBjftCTiQ82BEao%2F06-marketing-automation.svg?alt=mediaMarketing automation

POS

Connect point-of-sale systems to wallet passes for identification and redemption.https://3852727835-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlP7d71aYydav6e0pRkxc%2Fuploads%2FGm4RTdhYbQFB5z0evjSk%2F07-pos.svg?alt=mediaPoint of Sale (POS)

Ticketing

Distribute and update event tickets in Apple Wallet and Google Wallet.https://3852727835-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlP7d71aYydav6e0pRkxc%2Fuploads%2FthvM0CgIjdZjeoBozHbE%2F08-ticketing.svg?alt=mediaTicketing
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