Generic
Configure a Generic pass template for Apple Wallet and Google Wallet. Use it for flexible membership cards, utility passes, and custom layouts.
The Generic pass is the most flexible pass type available. It is designed for use cases that don’t naturally fit into one of the dedicated templates such as loyalty cards, gift cards, offers, or tickets. If your pass doesn’t match a predefined category but still needs to be distributed through Apple Wallet or Google Wallet, the Generic template is likely the right choice.
Use a Generic pass when you need a flexible layout that does not fit a dedicated template (loyalty, gift card, offer, ticket).
Typical use cases:
Membership cards that are not loyalty programs
Partner or staff badges
Utility passes (warranty card, pickup card, service card)
Vouchers that are not discounts (free item, perk, entitlement)
If you’re unsure, start from Type of pass and pick Generic only as a fallback.
Architecture (Apple vs Google)
Apple and Google each provide their own Generic template structure.
If you want to go further, find all the details of the two versions:
Apple
How to configure it on The Wallet Crew
With The Wallet Crew, you have access to a template designer that allows you to personalize the generic passes you will distribute to your clients. Let’s see in detail how to personalize each section!
Apple
Let’s take a look at the different sections of the Apple template designer.
General section
On the general section, you have two mandatory field that you must fill :
Description : a brief description of the pass, that will appear on the back on the card
Organization name : the name of your company or brand
You also have the possibility of putting a text next to your logo, activate the sharing of the ticket if you want your customers to be able to share it or not with other people, and the “void feature” for the pass.
You can also define the distance from a relevant latitude and longitude that the pass is relevant, for geofencing notifications.
Barcode
Choose the type of barcode that is compatible with your control hardware. The barcode value corresponds to the identifiers that will allow you to identify the pass in store. Finally, the alternate text can be used to display the barcode data in case the barcode cannot be scanned.
Colors & Images
To change the background color of your pass, simply add the color code in the fields provided for this purpose. To add an image, upload it from your device.
Header Fields
This section is particularly important in the Apple version, as the offers are stacked on top of each other. Only the header of the offer pass remains visible. Therefore, it is important that this section catches the eye and encourages clicking on the card, especially by displaying the most important information such as the name of the customer.
Front fields
The front fields are the fields that are used to display information in the recto of the pass, under the strip image. The label you will choose is the same for every user (per language), but you can customize the value to display the expiry date for example.
To personalize the front fields please refer to your tech team to find which dynamic value you have to write.
Backfields
This section, located on the back of the pass, includes several useful pieces of information for the customer:
Expiry date
Information regarding the brand
Receipts
The ability to add links, such as a website link
Other sections
On Apple, you also have four other sections :
Locations : Used for geofencing notifications.
Beacons : Also used for geofencing notifications.
Associated store identifier : You can link your application if it's located on Apple Store
NFC : A feature that allows customers to exchange digital content, and connect electronic devices with a touch.
Please contact your The Wallet Crew representative to activate these features
Once you’ve done some modifications, don’t forget to click on “save” on the top of your screen!
Google
The Google template designer is a bit different than the Apple one.
Here are a few things you need to know before configuring your Google template:
Some fields such as “General ” and “Header” are mandatory
Google preconfigures the fields based on their intended values
Dynamic values (e.g., {{firstName}}) should be placed in dedicated dynamic fields. ‘Label’ fields are intended for static text only.
Let’s take a look at the different sections.
General section
On the general section, you have three mandatory fields that you must fill :
General: the title of the pass.
Header: the header of the pass
Sub Header : the subheader of the pass, such as location where this pass can be used
State: the state of the object.
Security
When you configure a template, you need to decide whether the customer can share their pass or not. Regarding Google you have three option:
Multiple holders: it means that the customer can share their pass with anyone
One user all device: a customer but with several devices (a watch for example)
One user one device
Colors & Images
To change the background color of your pass, simply add the color code in the fields provided for this purpose. To add an image, upload it from your device.
Additional links, Smart tap and Valid Time Interval
You can decide to add additional links to the customer's pass, for exemple the event website link!
Furthermore, you need to configure the Smart tap feature that allows your customer to simply validate their pass by taping their device on your compatible hardware terminal.
Finally, the Valid time interval section allows you to define a start and an end date to your pass!
Value added opportunities
This section allows you to add a small section at the bottom of the pass. This is used to display offers, or news.
Other sections
On Google, you also have four other sections :
App links : Used to add a link for an application
Homepage : Used to add the link of the event website
Locations : Used for geofencing notifications
Once you’ve done some modifications, don’t forget to click on “save” on the top of your screen!
Next steps
For design guidelines, start with Card design.
To distribute the pass, use Distribution (SDK).
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