Privileges and activations let you turn a static pass into a living engagement tool. A privilege is a benefit attached to an individual pass — a discount, a free item, an unlockable reward, a stamp counter — that can be added, updated, or removed at any time without reissuing the pass. Four behavior types cover virtually every loyalty or campaign scenario: OneTime (redeem once), Unlimited (always available while valid), MultiUse (a limited number of uses), and Unlockable (revealed once a condition or progress threshold is met). Each pass can carry up to five privileges at once, with priority rules resolving any conflicts automatically.

Privileges can come from anywhere in your stack. They're generated internally by activations, pushed externally through marketing connectors like Salesforce Marketing Cloud or Bloomreach, or created and updated directly via the API. Every privilege carries its own appearance (image, colors), content (title, description), call-to-action links, and a movement-based value history — making it easy to track balances, progress, or redemption codes over time. From event tickets with unlockable afterparty access, to loyalty cards with tiered discounts, gift cards with redeemable balances, and membership passes with monthly quotas, privileges adapt to any real-world use case while keeping the core pass untouched.

Push notifications complete the engagement loop, with native, real-time delivery on both Apple Wallet and Google Wallet. Apple notifications are tied to pass updates and appear directly on the lock screen with full message content; Google Wallet offers more flexible, on-demand messaging — including clickable links and rich "Value-Added" content blocks — within a 3-per-day limit. Notifications can be triggered by geolocation, scheduled dates, or events from connected systems (CRM, POS, ticketing), giving brands a single, unified way to keep customers informed and engaged directly from their wallet.