How to Send Push Notifications to Apple and Google Wallet

Create and schedule Apple Wallet and Google Wallet push notifications, target pass holders, configure messages, and verify delivery.

Send push notifications to Apple Wallet and Google Wallet

The Wallet Crew sends wallet notifications to Apple Wallet and Google Wallet pass holders. Use an automation to send a message immediately, on a schedule, after an event, or relative to a pass date.

Apple Wallet displays the configured message on the lock screen. Google Wallet controls the lock-screen notification text. It generally tells customers that a new pass message is available.

Real-world examples

• A ticketing platform sends gate details one hour before an event.
• A retailer reminds loyalty members that an offer expires tomorrow.
• A gift-card program confirms a balance update after redemption.

Create a push notification automation

This automation combines timing, audience, message, and delivery speed. Configure each setting before saving the notification.

Open the notification workflow

Open Engagement and select Add a new one in the top-right corner.

Select Send a notification, then select Next.

Start a new automation from the Engagement section.

Select Send a notification to create a wallet notification automation.

Set the delivery time

Name the notification and choose its delivery time. The name identifies the automation internally.

Choose one of the following delivery options:

• Now sends the notification immediately after configuration is complete.
• Scheduled sends the notification on a selected date and time.
• Recurrence repeats delivery daily, weekly, or monthly.
• Date relative uses a DateTime metadata field. Set an offset before or after that date.
• Event runs after a selected event occurrence. Run it per pass or only after first installation. A delay can be added.

Choose immediate, scheduled, recurring, date-relative, or event-based delivery.

Select Next after setting the name and delivery time.

Target the audience

Filters define which installed passes receive the notification. Select Estimate to check the number of targeted passes before sending.

Select Add filter to narrow the audience by:

• Installation status — target installed passes, Apple Wallet passes, or Google Wallet passes.
• Template — target a selected pass template.
• Metadata or Identifiers — target a specific data value or identifier.

Multiple filters always use an AND rule. Every selected condition must match. This rule cannot be changed.

Use filters to define the pass holders who receive the notification.

Write the notification message

Configure the Apple Wallet message. It appears on the lock screen when Apple Wallet sends the notification.

On Google Wallet, Google controls the notification text. The Wallet app notifies customers that a new message is available.

For multilingual passes, enable translations. Then select each language on the right to configure its message.

Enable translations to configure a message for each supported pass language.

Select a language to edit its localized notification message.

Use the preview in the top-right corner to check the Apple Wallet and Google Wallet experience.

Notifications remain visible for seven days by default. During that period, recipients can view them on the back of the pass.

To change this duration, open Wallet → Template → Editing → General → Advanced configuration. Then update the notification duration.

Configure delivery throughput

The default throughput suits most notifications. Increase it only when delivery must complete before a fixed time.

For example, set a suitable throughput before sending event access details. This helps deliver notifications before doors open.

Select Next to review the summary. Save the automation after confirming the audience and settings.

Verify notification delivery

Use the pass-level notification timeline to confirm delivery and investigate reports of missing notifications. Open Wallet → Passes → [select a pass] → Notifications.

The tab shows a full timeline of notifications sent to that pass, including:

• The timestamp and delivery status.
• The target platform: Apple Wallet or Google Wallet.
• The sent message and localized variants, such as FR-FR.

Synchronization may take up to five minutes. The notification then appears in the Notifications tab.

FAQ

Can the same notification target Apple Wallet and Google Wallet?

Yes. Installation-status filters can target Apple Wallet, Google Wallet, or both. The platforms handle lock-screen content differently.

Why is the Google Wallet lock-screen text different?

Google Wallet controls the notification text. It alerts customers that a new pass message is available. The message content is available in the pass.

How can delivery be checked for one customer?

Open the pass and select Notifications. The timeline shows the send time, delivery status, platform, and message content. Allow up to five minutes for synchronization.