Privilege & Activation

Privilege & activation covers how customer-specific benefits are reflected on a pass, and how those benefits move from "available" to "active."

Privilege

Define customer benefits on each pass, from discounts to tiers, balances, perks, and redeemable rewards.

Activation

Trigger privileges at scale using segments, schedules, or events, then update eligible passes automatically instantly.

Privilege focuses on what a pass displays: tiers, statuses, discounts, points balances, or special perks tied to a customer's profile. This is the data layer — how privilege information is computed, stored, and surfaced as visible fields on the pass, and how it updates over time as a customer's status changes (e.g. moving from Silver to Gold).

Activation focuses on triggering those privileges: the mechanism that turns a stored benefit into something the customer can actually use, whether through a manual action, a pass update via the API, or a rule-based condition (purchase threshold, date, event). It likely also covers how activation state is reflected back on the pass (badges, fields, or visual indicators).

Together, these two pages explain the loop: a privilege is defined and stored, then activated and reflected on the pass — closing the gap between backend customer data and what shows up in Apple Wallet or Google Wallet.