Offer
Configure an Offer pass template for Apple Wallet and Google Wallet. Use it for time-bound coupons and discounts.
What are offers for?
Offers distribute promotional incentives to customers in a simple, digital format. They help brands drive traffic, boost conversions, and run time-limited campaigns directly within mobile wallets. An offer can be used to promote a discount, highlight a special event, reward specific customer segments, or support seasonal campaigns.
Whether you are a new client creating a template for the offers that will be distributed to customers, or already familiar with The Wallet Crew and updating an existing template, this article is a step-by-step tour of the Template Designer. The goal is to configure an offer template that reflects the brand identity, displays the right information to customers, and ensures a seamless experience across Apple Wallet and Google Wallet.
Use an Offer pass when the pass is a coupon. It is the best fit for one-time or time-bound discounts.
Common patterns:
A barcode or code redeemed at POS or in checkout
An expiration date and usage constraints
Campaign messaging pushed during the offer lifetime
If the pass represents stored value, use Gift card instead.
Architecture
Apple and Google have their own offer templates.
Apple
How to configure it on The Wallet Crew
The Wallet Crew provides a template designer that is used to personalize the offer passes distributed to customers. Let’s see in detail how to personalize each section.
Apple
Let’s take a look at the different sections of the Apple template designer.
General section
The general section has two mandatory fields:
Description: a brief description of the pass, that will appear on the back of the card
Organization name: the name of the company or brand issuing the pass
It is also possible to put a text next to the logo, activate the sharing of the ticket so that customers can pass it on to other people, and the “void feature” for the coupons.
The section also defines the distance from a relevant latitude and longitude at which the offer pass is relevant, for geofencing notifications.
Barcode
Choose the type of barcode that is compatible with the control hardware. The barcode value corresponds to the identifiers that allow the offer to be identified in store. Finally, the alternate text can be used to display the barcode data in case the barcode cannot be scanned.
Colors & Images
To change the background color of the offer pass, simply add the color code in the fields provided for this purpose. To add an image, upload it from the device in use.
Header Fields
This section is particularly important in the Apple version, as the offers are stacked on top of each other. Only the header of the offer pass remains visible. Therefore, it is important that this section catches the eye and encourages clicking on the card, especially by displaying the most important information such as the amount left.
Front fields
The front fields are the fields that are used to display information in the recto of the offer, under the strip image. The label is the same for every user (per language), but the value can be customized to display the expiry date, for example.
To personalize the front fields, ask the tech team which dynamic value to write.
Backfields
This section, located on the back of the offer pass, includes several useful pieces of information for the customer:
Expiry date
Information regarding the brand
Receipts
The ability to add links, such as a website link
Other sections
On Apple, there are four other sections:
Locations: Used for geofencing notifications.
Beacons: Also used for geofencing notifications.
Associated store identifier: Used to link an application published on the Apple Store
NFC: A feature that allows customers to exchange digital content, and connect electronic devices with a touch.
Please contact The Wallet Crew to activate these features
Once the modifications are done, remember to click “save” at the top of the template designer!
The Google template designer is a bit different than the Apple one.
A few things worth knowing before configuring the Google template:
Some fields such as “Redemption Channel ” and “Provider” are mandatory
Google preconfigures the fields based on their intended values
Dynamic values (e.g., {{firstName}}) should be placed in dedicated dynamic fields. ‘Label’ fields are intended for static text only.
Let’s take a look at the different sections.
General section
The general section has five mandatory fields:
Issuer: the name of the brand or company that issues the offer
General: the title of the offer, such as "20% off any t-shirt."
State: the state of the offer (active, expired, completed, inactive)
Provider: the offer provider (either the aggregator name or merchant name).
Redemption channel: in store, online, both or unspecified
Barcode
Choose the type of barcode that is compatible with the control hardware. The barcode value corresponds to the identifiers that allow the offer to be identified in store. Finally, the alternate text can be used to display the barcode data in case the barcode cannot be scanned.
Security
Configuring a template means deciding whether the customer can share their pass or not. Google offers three options:
Multiple holders: it means that the customer can share their pass with anyone
One user all device: a customer but with several devices (a watch for example)
One user one device
Colors & Images
To change the background color of the offer, simply add the color code in the fields provided for this purpose. To add an image, upload it from the device in use.
Additional links, Smart tap and Valid Time Interval
Additional links can be added to the customer's offer, for example the event website link.
The Smart tap feature can also be configured, so that customers simply validate their offer by tapping their device on a compatible hardware terminal.
Finally, the Valid time interval section defines a start and an end date for the offer.
Messages
This section, located on the back of the offer pass, can include several useful pieces of information for the customer:
Expiry date
Information regarding the brand
Receipts
The ability to add links, such as a website link
Value added opportunities
This section adds a small section at the bottom of the offer. This is used to display offers, or news.
Other sections
On Google, there are four other sections:
Face Value: The price of the offer
App links: Used to add a link for an application
Homepage: Used to add the link of the event website
Locations: Used for geofencing notifications
Once the modifications are done, remember to click “save” at the top of the template designer!
FAQ
Next steps
For design guidelines, start with Card design.
To distribute the pass, use Add to Wallet on a website.