Analytics dashboards

Understand wallet, enrolment, and link performance in the Analytics section.

The Wallet Crew includes three dashboards in the Analytics section of the admin console. Each dashboard covers a different stage of the wallet programme lifecycle.

All dashboards include a date range picker. It defaults to Last 30 Days. The Wallets dashboard also supports filtering and CSV export.

Real-world examples

• A retail brand compares wallet saves by acquisition channel after a campaign launch.
• An event organiser tracks enrolment form activity before a ticket release.
• An in-store team identifies which QR codes generate the most wallet saves.

Wallets

Location: Analytics → Wallets

The Wallets dashboard gives a live overview of a wallet programme. It tracks issuance, adoption, removals, source performance, and wallet mix during the selected period.

Use it to assess campaign impact, spot unexpected changes, and compare results by source, template, or pass metadata.

KPIs

The KPI tiles separate issuance, adoption, and churn. Each tile compares results with the previous equivalent period.

• Passes Created — Total pass records created during the period. Creation does not confirm wallet adoption.
• Passes Installed — Passes saved to Apple Wallet or Google Wallet during the period. This measures adoption.
• Passes Uninstalled — Passes removed from every device where they were installed. This measures churn.

Compare Passes Created and Passes Installed to understand activation rate. The rate is calculated as Installed Passes ÷ Created Passes.

Passes Created ≠ Passes Installed. A created pass is not necessarily saved to a wallet.

Charts

Evolution of installations shows daily installation volume. Use it to identify changes after sends, launches, or in-store campaigns.

Pass Distribution splits installations between Apple Wallet and Google Wallet. The wallet mix helps plan wallet-specific actions. Google Wallet limits pushes to three updates per pass every 24 hours.

Source breakdown

The breakdown table compares the channels and pass dimensions that drive wallet saves. Its group-by selector defaults to Medium, which corresponds to source.medium.

Grouping options

Source groupings include:

• Medium — Distribution channels, such as email-crm, ecomm, or trigger-crm.
• Tag — Campaign or segment tags attached to the installation source.
• URL and Host — The exact page or domain containing the Add to Wallet button.

Any pass metadata field can also group results. For example, use storeId or storeName to compare stores, regions, partners, or segments.

Table columns

Source groupings show the source value and Installed Passes. Metadata groupings show the metadata value, Created Passes, Installed Passes, and Activation rate.

Filters and export

Use Add filter to focus on a template or metadata value. Export downloads the current table view as a CSV file.

Date range

The date picker controls every tile, chart, and table on the dashboard. Percentage changes use the immediately preceding equivalent period. For example, a seven-day selection compares with the previous seven days.

Enrolments

Location: Analytics → Enrolments

Enrolment metrics track customer profile activity driven by enrolment forms. Use this dashboard to monitor profile creation and updates during the selected period.

KPIs

• Customer Upserted — Total profile create-or-update operations.
• Customer Created — Net-new customer profiles created.
• Customer Updated — Updates to existing customer profiles.

Chart

Customer enrolment over time shows customer profile activity across the selected period.

Links

Location: Analytics → Links

Links metrics track QR code and redirect link usage. Use this dashboard to measure in-store or on-site distribution performance.

KPI

• QR codes scanned — Total scans during the selected period.

Chart

QR codes scanned over time shows scan activity across the selected period.

Breakdown table

The breakdown table shows which individual links or QR codes drove the most scans. It includes the following columns:

• Key — The link identifier.
• Count — The total number of scans.

FAQ

Which date range applies to a dashboard?

The date range picker controls the full dashboard. It defaults to Last 30 Days. On Wallets, export uses the current table view.

How can Wallets focus on one pass template?

In Analytics → Wallets, select Add filter and narrow the dashboard to the required template.

Which dashboard measures QR code performance?

Use Analytics → Links. The dashboard shows total scans, scan activity over time, and results by link key.

Why are Passes Created often higher than Passes Installed?

Creation measures issuance. Installation measures adoption. A pass can be issued without being saved to a wallet.

Why can Passes Uninstalled stay low when removals happen?

The metric counts a pass only when every active installation is removed. A pass still installed on another device is not counted.