Report
Export pass-level wallet events for campaign analysis, CRM enrichment, and external reporting.
The Report page exports pass-level event data, including installs, updates, removals, scans, and notifications, filtered by date range and pass attributes. It is the right view when the underlying records matter more than the totals.
Use this page to analyse campaign performance in detail, enrich CRM records with wallet activity, or feed wallet data into external reporting tools. For aggregated trends and KPI summaries, use Statistics.
Real-world examples
A marketing team exports install events after a campaign send to compare channel performance by
MediumorTag.An operations team exports uninstall events to identify customers who no longer keep the pass in their wallet.
A BI team exports scan events to study redemption patterns by location, store, or time window.
What data can be exported
The Report page exports one row per event. This makes it useful for detailed analysis, reconciliation, and downstream processing.
The following event types are available for export:
Pass:Created — when a pass record was created
Pass:Installed — when a pass was added to Apple Wallet or Google Wallet, including installation source details such as Medium, Tag, URL, and Host
Pass:Uninstalled — when a pass was removed from all wallets
Pass:Updated — when pass data changed
Pass:UpdateSent — when a push update was delivered to a device
Pass:Scanned — when a pass barcode was scanned
Pass:NotificationSent — when a push notification was sent
Each export focuses on event history rather than summary counts. That makes it possible to trace what happened, when it happened, and which pass was affected.
For the meaning and limits of each tracked event, see What The Wallet Crew tracks.
How to export
The export flow is designed for quick filtering and repeatable reporting. Start with the time period, then narrow the scope to the events and pass records that matter.
Using exported data
Exports are most useful when a team needs to work at record level. They support operational follow-up, campaign review, and external analysis without relying on aggregated dashboards alone.
CRM sync
Export install events and match them on a stable pass identifier. This makes it possible to enrich contact records with wallet opt-in or installation status.
Campaign attribution
Filter install events by Medium or Tag to compare which channels drove the most installs for a campaign. This helps connect wallet adoption back to the source that generated it.
Churn detection
Export uninstall events to identify customers who removed their pass. This can support churn analysis, win-back actions, or journey adjustments.
Scan analytics
Export scan events to analyse redemption patterns by location or time of day. This is useful when the goal is to understand not just adoption, but real pass usage.
When to use Report vs Statistics
Report is the detailed view. It exports the individual rows behind wallet activity.
Statistics is the summary view. It shows trends, totals, and KPI changes for faster monitoring. Use Statistics when the goal is to review programme performance at a glance.

